This is the most obvious reason when it comes to taste. Produce harvested at the peak of ripeness offers the very best flavour.
The product completes its natural cycle at the winery, allowing the sugars and aromas to develop fully.
As they haven’t spent weeks in cold storage or been forced to ripen, they retain their firmness and natural juiciness.
A summer tomato or a winter orange has a concentration of flavour that a greenhouse-grown or imported product can never match.
Nature is wise and provides us with exactly what our bodies need in every season.
Fruit and vegetables start to lose nutrients from the moment they are picked. Seasonal produce is usually locally sourced, which reduces the time between harvest and your table.
In winter, nature provides us with citrus fruits rich in vitamin C to boost our immune system; in summer, fruits rich in water and beta-carotene (such as melon or watermelon) to keep us hydrated and protect our skin from the sun.
The law of supply and demand works in the consumer’s favour when the calendar is followed.
When a product is in season, there is a plentiful supply on the market, which causes prices to plummet.
Transoceanic transport costs, tariffs and storage infrastructure costs (large, energy-intensive cold stores) are eliminated or reduced.
Eating the right food at the right time is one of the most effective ways to reduce our ecological footprint.
It avoids ‘long-distance transport’. Eating an apple from your local region in autumn causes far less pollution than importing one from Chile in spring.
Seasonal crops allow for crop rotation and reduce the need for intensive chemical fertilisers and pesticides required to force crops out of season.
It promotes the cultivation of local varieties that would otherwise disappear in the face of industrial varieties.
When you choose seasonal produce, you are usually also choosing locally sourced produce (zero-mile).
You are helping local farmers and fishermen, ensuring that their livelihoods remain viable.
It preserves the traditional recipes that are based, precisely, on what the land provides at every time of year.
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